Book Recommendation - Art of the Start
Guy Kawasaki, managing director of Garage Technology Ventures, is the author of "The Art of the Start - The time-tested, battle-hardened guide for anyone starting anything". It reflects his experience as an evangelist, entrepreneur, investment banker, and venture capitalist.

To "test drive" his book, read the Chapter 1 of the book at -
http://www.artofthestart.com/books/artprop.pdf