Book Recommendation - The Tipping Point
"The Tipping Point", written by Malcolm Gladwell, presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. Why ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease? They are social epidemics. "The Tipping Point" is an examination of the social epidemics that surround us.
Read excerpts from "The Tipping Point".