Book Recommendation - Outliers

"Outlier" is a scientific term to describe things or phenomena that lie outside normal experience. In the summer, in Paris, we expect most days to be somewhere between warm and very hot. But imagine if you had a day in the middle of August where the temperature fell below freezing. That day would be outlier. And while we have a very good understanding of why summer days in Paris are warm or hot, we know a good deal less about why a summer day in Paris might be freezing cold. In this book, Malcolm Gladwell explains how certain people end up as outliers.

Haas Evening & Weekend MBA Program Information Sessions

Haas school is holding informational sessions for prospective students of Evening & Weekend MBA Program. Register here.

Customer Development in High Tech Enterprise

Steve Blank, taught me "Customer Development". Steve is the co-founder of E.piphany and author of "The Four Steps to The Epiphany". He sits on the board of Macrovision, Cafepress, and IMVU. It was an awesome course and I really enjoyed learning from Steve. This is the summary of the material that we covered in this course.

Book Recommendation: The Four Steps to the Epiphany

The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. Blank offers insight into what makes some startups successful and leaves others selling off their furniture. He peppers his narrative with many concrete, realworld examples. The book will leave you with new skills to organize sales, marketing and your business for success.

Marketing Strategy

Professor Miguel Villas-Boas, taught me Marketing Strategy. We played a simulation game called MarkStrat as a part of this course. This is the summary of the material that we covered in this course.

Book Recommendation: Freakonomics

"Freakonomics" establishes this unconventional premise: if morality represents how we would like the world to work, then economics represents how it actually does work. "Freakonomics" will literally redefine the way we view the modern world.

Authors of Freakonomics maintain a very interesting blog.

Book Recommendation: Thinking Strategically

"Thinking Strategically" is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, movies, politics and gambling. It outlines the basics of good strategy making and then shows how you can apply them in any area of your life.