Book Recommendation: The Four Steps to the Epiphany

The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. Blank offers insight into what makes some startups successful and leaves others selling off their furniture. He peppers his narrative with many concrete, realworld examples. The book will leave you with new skills to organize sales, marketing and your business for success.