Book Recommendation - Good to Great: Why some companies make the leap and others don't

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. "Can a good company become a great company and if so, how?" In Good to Great, Jim Collins concludes that it is possible, but finds there are no silver bullets. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner.

Book Recommendation - Loyalty Rules!

Fewer than half of today’s employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated notion in today’s marketplace? Frederick Reichheld, author of Loyalty Rules!, argues that loyalty is still the fuel that drives financial success. Based on extensive research into companies from online start-ups to established institutions - including Harley-Davidson, Enterprise Rent-A-Car, Cisco Systems, Dell Computer, Intuit, and more - Reichheld reveals six bedrock principles of loyalty upon which leaders build enduring enterprises.

The Persuaders: Watch Online

In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.