Marketing Strategy

Professor Miguel Villas-Boas, taught me Marketing Strategy. We played a simulation game called MarkStrat as a part of this course. This is the summary of the material that we covered in this course.

Book Recommendation: Freakonomics

"Freakonomics" establishes this unconventional premise: if morality represents how we would like the world to work, then economics represents how it actually does work. "Freakonomics" will literally redefine the way we view the modern world.

Authors of Freakonomics maintain a very interesting blog.