Customer Development in High Tech Enterprise

Steve Blank, taught me "Customer Development". Steve is the co-founder of E.piphany and author of "The Four Steps to The Epiphany". He sits on the board of Macrovision, Cafepress, and IMVU. It was an awesome course and I really enjoyed learning from Steve. This is the summary of the material that we covered in this course.

Book Recommendation: The Four Steps to the Epiphany

The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. Blank offers insight into what makes some startups successful and leaves others selling off their furniture. He peppers his narrative with many concrete, realworld examples. The book will leave you with new skills to organize sales, marketing and your business for success.